A Banner is comparable to a newspaper advertisement, where you rent certain space for a
certain time.
Internet Banners are more effective: they can be 
and more colorful than a newspaper ad. You can also add a hyperlink to your banner, so the reader can visit your
homepage or write an email to you. 
As with newspapers, you should look for a site that is made for your customer group. Chinalink is the biggest
european china-forum with detailed informations on every aspect of China.
Visitors are sinologists, tourists, companies, businessmen or just simply persons
interested in China. Chinalink covers
Chinese quick facts, culture, business, language and travel in depth. All
information is permanently updated.
Chinalink's screendesign
consists in a top and a bottom part. The top part bares a banner place and navigation,
whereas the bottom part holds the main text. According to psychologists, western readers
first see the top left part of a screen, so your banner is at the best possible
place.
The bottom part with the main information or text changes on click, whereas the top remains the same throughout a whole section. This means that your banner actually appears on more than one page!
You can choose yourself where to put your advertisement. If you are in the tourism
business you should probably consider Chinalink's
travel pages; if your activities are
more culturally orientated, you'll find it worthwhile to browse through our culture pages. Top pages and navigational
crosspoints are more often frequented by the visitors, since he must return to these spots
for navigation.
Bannerprices are calculated from visitor frequency.
You pay per view.
Every month we will provide you with a detailed list of how many views your ad had. In addition, you will have access to an automatically generated statistic on how many clicks your banner attracted.
What we call a "view" or "impression" is simply the fact that a
visitor sees your banner.
Minimum commitment: 5,000 Views, payable in advance. 
| Views | CPM* | Total |
|---|---|---|
| 5000 | EUR 4 | EUR 20 |
| 10000 | EUR 3.5 | EUR 35 |
| 20000 | EUR 3 | EUR 60 |
| *CPM bedeutet "Kosten Pro Tausend" |
||
| Banner size | < 468*60 pixel |
| File size | < 14 KB |
| Format | .GIF |
| Animation | <11 seconds |
| Please send your banner by email or on a DOS-formatted 3,5" diskette to: | |
| Chinalink.de, W. Odendahl Chinalink.de Fax: +886-7-3630776 Email: banner@chinalink.de |
|